Market Research
The success of a company depends on how well it knows the market and changing consumer behaviour. Consumer and market understanding has always been at the core of Artifae’s philosophy in delivering winning strategies to our clients. When market understanding gets embedded into consumer research, it can lend a completely different perspective to survey data thereby impacting growth recommendations. Our expertise across categories, sectors, and markets, using a multitude of research approaches, is unparalleled.
Primary Research
Primary market research is a customised research technique to pull data directly from the sources or potential customers of a company. Primary market research aims to collect customer feedback from every aspect: socially, emotionally, culturally, rationally, economically, etc. It aids in probing deep into specific areas of business, evaluates the demand for both new and existing products and services, analyses improvement areas and draws more compact inferences.
We conduct both qualitative and quantitative market research through techniques and tools like
- Surveys
- Interviews
- Focussed group discussion
- Experiments and field trials
- Structured observation
Secondary Research
Secondary research is a type of research that has already been compiled, gathered, organised, and published by others. It includes reports and studies by government agencies, trade associations or other businesses in your industry. For small businesses with limited budgets, most research is typically secondary, because it can be done faster and more affordably than primary research.
We conduct secondary research through techniques like
- Desk review
- Web search